Google turns shopping into an AI-driven workflow
The update marks one of Google’s largest expansions of commerce-focused AI features.
Key upgrades
- Natural-language product queries with richer reasoning.
- Agentic checkout automating shipping, payment and confirmations.
- Store-calling AI that checks inventory and pickup options.
Why this matters for the ecosystem
- Consumers interact more with AI layers than with websites.
- Retailers must adapt to conversational commerce funnels.
- Google strengthens its position in AI-enabled shopping infrastructure.
Why it matters
- A major shift toward end-to-end AI commerce orchestration.
- Indicates where retail UX is heading: AI-first queues, not traditional navigation.