Prime Video experiments with AI-driven storytelling tools
The new recap feature employs multimodal analysis to automatically generate video summaries that help viewers catch up on episodes.
What the feature does
- Pulls key scenes and narrative beats into short recaps.
- Uses models that blend visual, audio, and script inputs.
- Offers optional playback before starting a new episode.
Why Amazon is leaning into this
- Reduces friction for returning viewers.
- Differentiates Prime Video from other streaming platforms.
- Adds a low-cost engagement layer powered by existing content.
Why it matters
- AI may become a standard tool in content navigation.
- Opens the door to more personalized recap styles.
- Reflects broader adoption of AI to enhance streaming UX.